REDBAND: Technology Leadership Series: Vision by Mike Brandes


Successful leadership always starts with a vision. Compelling visions have led to several of the greatest moments in human history. President John F. Kennedy’s vision to place a man on the moon forever changed the way we look at a nighttime sky. Likewise, every CIO, CTO and technology manager must have a far-reaching vision of where their department must be in twelve, eighteen and thirty-six months into the future. Without a vision, or any concrete direction to move in, IT departments become stagnant and obsolete virtually immediately. A leader must be able to see where the organization is heading to position their teams in the best possible way, in order for the company to be successful. For a vision to be successful it needs to be:

Clearly set with the organizational direction and purpose. Visions must be in line with company core values an directives. Contradictory directives can derail any successful, high-performing team.

Help employees believe they are part of something bigger than themselves and their daily work. Everyone wants to be part of something larger than themselves. Vision empowers employees to make their daily work more than just a task list, but a series of steps in a much larger, more important, journey.

Flexible. This is the most important part of any vision, and probably any leader. Flexibility to change, adjust and adapt a vision is vital. As often as technology and technologies change, every vision must be adapted or they will quickly become anachronistic

Vision is imperative to the success of an organization. Leaders can be good, even great, without possessing some of the qualities previously discussed. However, a leader must have a vision and a direction as to where to lead their teams. Without a direction and a vision, any movement is controlled chaos at best and a complete disaster at worst. Take a step back, solicit feedback and constantly re-evaluate the direction and effectiveness of your vision. Don’t become too committed to the vision to be flexible and adapt when necessary.

For the next several months, a new post will be released with another key characteristic of what it takes to be successful in technology leadership. These posts are in no particular order; I’d love for you to provide feedback and let me know if you think I’m missing something, or if you’d like to see a particular trait addressed please feel free to contact me, or leave a comment. I’m hoping this will be a useful dialogue about what is necessary to become a successful technology leader.

Mike Brandes


Mike is an experienced audio video and information technology specialist, with 5 years experience in AV/IT, and previous experience in Pro Audio including full-time touring experience. Mike is active in InfoComm, the Audiovisual Industry Association, and serves on the Technology Managers Council. Check out Mike’swebsite and Follow him on Twitter.


  1. Rusty Peters says:

    Wow… A whole 5 years of experience!

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