REDBAND: Technology Leadership Series – Managing Expectations By Mike Brandes


As we’ve already discussed, one of the most important characteristics and skills a CIO, CTO or Technology Manager can have excellent communication skills. One of the ways great communication skills are manifested is in managing expectations, internally and externally.

A good CIO will be able to do internal marketing of their department’s ability to help a company reach their goals and objectives. A great CIO, however, sells the department without overselling it. There’s a subtle difference, but a great CIO must understand the limits of his or her team and set realistic timelines for project completion. The difference between a good CIO and a great CIO is the ability to understand limits and not to over commit resources.

A great technology leader understands the best way to avoid overselling their department is to build a team capable of thinking fast on their feet, and able to develop solutions and strategies to help the organization accomplish its objectives. A great CIO must have the ability to inspire his or her team to provide a viable solution to every problem. On my team we don’t say no to any request, we offer at least one solution for every request allowing the customer to make an educated decision as to whether or not they would like to pursue it further. By constantly challenging team members with high expectations they know and understand what is expected of them, allowing them to focus on meeting deadlines and project requirements.

Mike Brandes

For the next several months, a new post will be released with another key characteristic of what it takes to be successful in technology leadership. These posts are in no particular order; I’d love for you to provide feedback and let me know if you think I’m missing something, or if you’d like to see a particular trait addressed please feel free to contact me, or leave a comment. I’m hoping this will be a useful dialogue about what is necessary to become a successful technology leader.


Mike is an experienced audio video and information technology specialist, with 5 years experience in AV/IT, and previous experience in Pro Audio including full time touring experience. Mike is active in InfoComm, the Audiovisual Industry Association, and serves on the Technology Managers Council. Check out Mike’swebsite and Follow him on Twitter.

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