When I come across a quote that I find especially meaningful or poignant in magazines or books that I’m reading, I write it down – or take a picture of it – so I can remember it.
In reading an extensive interview with Apple’s new CEO, Tim Cook, in the December 10-16, 2012 issue of Bloomberg Businessweek, I stumbled across this quote from Apple’s new CEO:
“A great product doesn’t mean an expensive product. It means a fair price. The iPad mini is all the way down to $329. This isn’t an expensive product. So when we can do great products and achieve a great price, we feel great. But what we shouldn’t do is say, ‘We’ve got to have something for this price, and then let’s see what we can do for it.’ That’s not how we think. We think about the product and making a great product that we want to use. When we can do that and achieve another price point, that’s great. But our customers have a high expectation, and we’re not going to try to pass off something – we would never do that. That’s not how we think.”
This isn’t the first time that I’ve been inspired by something from Apple, or by Apple mind-think, and this comment from Cook immediately got me thinking about our business and how I used to specify A/V systems and how I go about specifying them now. Let’s break this quote down, shall we, and see what custom integrators can learn from one of the most powerful and successful tech giants on the planet…
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John Sciacca started a personal blog back in 2010 which dared to ask the hard questions like, “Huh?” and “Whaa?” all written in a pithy, deliciously witty and uproarious manner. His blog likes to make new friends and would love to have you over for some caramels. You can follow John Sciacca on Twitter @sciaccatweets and at his personal blog www.johnsciacca.webs.com