REDBAND: Five Tips to Delivering Outstanding Customer Service By Mike Brandes

Whether you’re in the rental/staging markets, home theater, enterprise level integrator or and IT Manager; offering superior customer service is imperative to the success of your organization. Customer Service is more than just responding to negative feedback, following up on customers’ needs and satisfying requests. Consistently excellent customer service is creating experiences for clients that cause them to become cheerleaders and advertisers for your business. There are five easy ways to create excellent customer service experiences, position your company to have repeat high dollar transactions and leave your organization well poised to be recommended by your clients.

1. Do What the Customer Doesn’t Expect

It’s common sense, and simple business etiquette to completely satisfy customers’ requests. Exceeding Customer expectations is what makes the difference. Having worked in higher-ed I’ve worked with multiple integrators and resellers, what stood out for me, are the little things. I hired an integrator to implement an AV design for an 11-classroom building, I created a detailed scope of work with highly specific requirements, I expected it to be filled. This integrator fulfilled each requirement and they also provided me with substantial information I didn’t request such as all pieces of equipment’s serial numbers, warranty date and estimated end of life date in a convenient, easy-to-read spreadsheet, and applied the asset tags I was going to have to add to each piece of equipment. This small, unrequested, task saved me a good number (20+) of hours in recording and inventory management. Though I didn’t specifically ask for this information the provision of it was incredibly valuable to me as a customer.

2. Be Honest with Your Customer, But Respectful

Joshua Stackhouse wrote an article recently with this as the first point; but it bears repeating. Customers and clients often have a vague or broad idea of what they want in their project. Clients may want the latest and greatest, while not knowing exactly how that will impact their environment. While I love to give my clients everything they ask for, especially if they have the budget to afford it; I can’t, in good conscience, recommend they move forward with anything that doesn’t fit in their existing environment. Exceeding customer expectations can mean considering the whole of the existing environment.

It’s also imperative to be honest with your clients when communicating expectations regarding timeframe. A few years ago, I designed a system, sent it out to bid and asked the integrators to provide a detailed timeframe for completion. The vendor I selected timeframe was XX days. Imagine my surprise when two weeks after XX days had passed and we were still going back on forth on systems not functioning as they were described in the scope of work. It is imperative, in order to deliver exceptional customer service, to complete projects on time, and to be honest about timeframes…

Continue reading this article by clicking the link Below:

http://mikebrandesav.com/2013/06/06/five-tips-to-delivering-outstanding-customer-service/

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Mike is an experienced audio video and information technology specialist, with 5 years experience in AV/IT, and previous experience in Pro Audio including full time touring experience. Mike is active in InfoComm, the Audiovisual Industry Association, and serves on the Technology Managers Council. Check out Mike’s website http://mikebrandesav.com/ and Follow him on Twitter.

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