REDBAND: PRIMA Cinema: I’ve beheld the future! by John Sciacca

PRIMA Cinema: I’ve beheld the future! by John Sciacca

My colleague, Andrew Robinson, has espoused the need for movie studios to change their paradigm and embrace the idea of day-and-date release and viewing outside the cinema. Essentially, give us the ability to view Iron Man 3 wherever we want; be that a multiplex, a boutique movie house, our living rooms, our laptops or wherever.

It seems like a fanciful idea at this point because, well, it’s just never been done that way. Partly because it has never really been possible to do deliver theatrical content any other way. With films traditionally delivered on giant reels, 99.9999% of people wouldn’t have the capability of viewing them. Now, however, with films largely being distributed digitally, it is just data – granted, a whopping large file size – that can be streamed/downloaded to just about anywhere with a high-speed connection.

Sure there have been random experiments by independent film studios where some movies have been released on-demand before the theatrical release, but these are usually small films that wouldn’t have seen a broad audience anyhow. For major Hollywood pictures, the model has always been the same: theater – wait some period of time – home. (This is a large reason why I have still yet to see any of the films nominated for Best Picture this year.)….

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John Sciacca started a personal blog back in 2010 which dared to ask the hard questions like, “Huh?” and “Whaa?” all written in a pithy, deliciously witty and uproarious manner. His blog likes to make new friends and would love to have you over for some caramels. You can follow John Sciacca on Twitter @sciaccatweets  and at his personal blog

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