“The only thing constant in life is change.” – François de la Rochefoucauld
Three years ago REDBAND was formed as a home for the unique voices in the AV industry to publish work and ideas that might not have been accepted by traditional media and publications. REDBAND became the platform to push the envelope past the comfort zone of those publications and to challenge the status quo in every possible way. To date, the group has been successful in doing just that. How can we tell? We saw the changes happening right in front of our eyes.
Within a few months of forming REDBAND, our members became guests on AVNation’s AVWeek podcast which led to calls from other shows. As members of the collective continued to write and appear regularly on AVNation’s network of industry shows, the publications started to take notice. The unrelenting work and hard edge style of REDBAND began to crack the armor of the traditionalists, many of which were on the lookout for just such voices. The result? Several members of our group received the call to write for industry publications with 6 of them recently receiving the honor of being placed on Commercial Integrator’s 40 most influential AV Professionals under 40. Many of you reading this may be thinking “That sucks, you’re losing your writers.” The fact is we were evolving while still keeping our edge.
The REDBAND crew all work and operate on a volunteer basis. All the blogs you have read, enjoyed, or argued with were written and shared using REDBAND as a platform to help the message reach beyond that of the individual. There is a huge sense of pride and accomplishment to see our group of friends appear in the various media outlets.
The use of the word “friends” was not by accident. We all have a great amount of mutual respect for one another that carries well beyond our working relationships, with Infocomm 2014 being the prime example. Regardless of what our Infocomm show commitments were during the day we always found a way to get together in the evenings. Some of the best ideas, challenges, and discussions came from the afterhours get-togethers. One of those ideas quickly evolved at a pace that we could not have foreseen and has led us to the point where the following announcement was necessary.
It is a crowded landscape in the world of audio visual media content. While the individual members of the collective have gained support for their work and ideas, the majority of that recognition has taken place through avenues beyond just the REDBAND site. It is with that in mind that, together, the REDBAND crew has decided that it can no longer continue to operate in its current capacity and it is time for all the members of the group to evolve and move on to the next phase. Our last event as REDBAND will take place at CEDIA 2014 with AV Nation in support of their efforts covering the expo and the #AVselfie video.
There is nothing but gratitude for the supporters and followers of what we at REDBAND have been able to accomplish since we started. We look forward to the chance to share new ideas with you in the future as we explore some exciting opportunities that lie ahead for us. With that in mind, we will pull our final words from Winston Churchill, “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”
Thank you again so much for all your support. It’s been a great ride.
The REDBAND Crew