Hey I know you!
My journey began early Tuesday morning in lovely Newark, NJ. I have to say that I love Newark Airport. Even at the crack of dawn you can witness the state “BIRD” fly without restraint. I was one of the 34,286 attendees making their way to Infocomm 2012 in the Las Vegas heat. Once I arrived in Vegas I met up with coworkers, from AV Helpdesk, and finalized our objectives for the show. During the 4 days I spent at the convention I split time between the exhibits, Infocomm meetings and networking. These activities are pretty much standard at all conventions. You’ll always have your attendees, exhibitors and media all mixed together or converged, for those who love to use that fashionable AV term. For many of the attendees the show may be the only opportunity that they will have to see new products and interact with manufacturers. Others simply see the show as work whether they are there to exhibit, attend classes or test for their certifications.
So here I am 3 weeks after the show looking to write a show recap of what I thought about the products and technologies. After spending 4 days admiring the latest and greatest I figured why make it easy on myself? Looking back at InfoComm one of the most impressive things on displays wasn’t a product, service or a company for that matter. This year’s award for most impressive display, not produced by a manufacturer, goes to social media and the impact it played at InfoComm 2012
Infocomm 2012 is the first show that I attended since I began using social media nearly 2 years ago when I joined LinkedIn. I did not expect to immerse myself into the social media world. I also never expected that social media would ever fuel excitement and anticipation leading up to the show, not for me at least. Maybe I was too naive or maybe I was downplaying expectations. As expected you would have marketing people adding to the hype since that’s what they do for a living. Outside of the die-hard trekies … I meant techies who would really be that amped-up about a convention?
For many the show unofficially began weeks, if not months, before the first road case ever hit the desert floor. The online community had been preparing for InfoComm 2012 long before tickets were purchased or the first drink poured. Whether it was on LinkedIn, Twitter or InfoComm own online community, the buzz was building and people were planning. If you’re skeptical about how much buzz was really generated go to twitter and type in the search #Infocomm12 or better yet try #AVtweeps into the search field.
I walked into the show like everyone else to gather new product information and meet new and existing vendors. After a full day of running around gathering notes, pictures and information I was exhausted. The second day of the show I had regained my drive and hit the floor running again. That all changed when I was stopped by someone who recognized me from my online posts and articles. Being from New Jersey if someone jumps in front of me and says “Hey I know you” my first reaction typically does not involve a smile or a “hi”. During that awkward moment is when I realized that this biggie sized show suddenly became whole lot smaller, a lot more personal and a lot more fun. Mind blowing but that’s the power of social media at work.
To be continued…