My Infocomm 2012: Hey I Know You …Two


Part Two

Hey I Know You…Two.

How would Infocomm 2012 become personal?

How can a 140 character blurb translate into personal introductions?

How many more awkward introductions will I see before the end of the convention?

All of these questions ran through my head.  So here I am standing at the top of the stairs on the Las Vegas Convention Center and wondering what just happened.  Looking into the crowds I could now see avatars in the crowds and not the big blue alien kind. Just like those movies where people see ghosts walking among the living I too saw things differently now. Talk about an eye-opening.

Honestly I never connected the people reading my articles as the same people attending the show. Though I have written online for publications I do not see myself as a writer that anyone would follow or as someone who would be recognized. Social media combined with an online presence changed my Infocomm experience into a social media experience. The Social Media experience is  the moment when I first realize that someone, for example, from the Faro Islands knows who I am and looks forward to my posts.  By the way I checked where the Faro Islands were before I used it as an example and thanks for the Follow.  What started as a way to better understand the AV industry by interacting with other industry people turned into my “Hey I know you” moment.

I quickly decided to pack away my notes & schedules and set off to see how far of a reach does the online community extend. The rest of the day I spent bobbing and weaving in and out of booths.  It was great to meet many of the online AV Tweeps in person.  The reactions were priceless. Some recognized each other immediately, others were surprised and some reacted how I would have expected with a “who the hell are you ” brow scrunch.  It’s amazing the reaction a simple “hi” would incite. Regardless of the reaction the end result was a great conversation and a new perspective into some of the products at the show.

Walking into the various booths and recognizing someone who I traded tweets was very new to me. Especially when they got past their own awkward moment and realized who’s the guy with the hat. The interaction changed from sales mode to more personal “hey let me show this amazing new product that I love”. Though many probably didn’t realize it, the change from “corporate speak” to a more personal chat really makes a difference. The more personal and passionate talk about how they personally felt about a particular product or service really hits home.  In many ways I see employees truly connecting with their product and what their contribution was to the development of the product. People spoke honestly about the hard work put in by teams of people to make product “x” happen. You can see their face light up when talking about it. Everyone had “Joe in R&D” that comes out in the stories of how hard they worked to bring this product to market. I have to say that I truly enjoyed being shown products in this new way

After visiting a few more booths I headed out to the lobby to grab a soda at the food court. On my way there I stopped over to the AV Nation podcast location, who were in the middle of a live show. At first I was hesitant since I did not want to disrupt a live broadcast but I decided to go over to listen in on the show.  What happened next would take the show for me to another level.

To be continued…

Part 1 can be found HERE

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