RED BAND: Embracing Apple Mind Think By John Sciacca

Embracing Apple Mind Think By John Sciacca

“Think different.” – Apple

Whether you’re a Mac or a PC (and, for the record, I’m a PC), you’ve got to hand it to Apple. They went from a company on the brink of total irrelevancy to a market dominating innovator on multiple fronts whose stock closed Friday with a market cap crossing the $600 billion mark. Apple is beloved by consumers, stands at the paragon of product hype and desirability, and can move the market and hold pricing in a retail environment that is increasingly cutthroat.

What can we learn from them?

At the 2011 CEDIA EXPO I sat next to Russound’s CEO, Charlie Porritt, at dinner one evening and he shared one of the more profound quotes I heard at the show. Charlie said that while Russound was meeting with Apple to implement AirPlay into a new media streamer, one of the Apple executives held up a key component and said, “This part costs $15 (at manufacture) right now. What would you do if it was $1? How would that change what you made? How would that change what you do?”

It’s a simple idea, but it’s also quite profound and illustrates the forward, look-ahead of Apple mind-think. Don’t get hung up on what IS right now; think about what it could be, what it should be, what it will be and then change, prepare and work towards getting it there.

Where Apple is big enough to push pricing downward, our businesses are subject to the pricing whims of outside factors. And we face the exact opposite issue; things we sell are continually dropping in price and in margin. Think about what you are selling today for $1000; what would you do if it was $100? How would that change what you do? While we can’t move pricing, we have to anticipate the changes and adapt to them. Prepare and plan and then act accordingly.

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John Sciacca started a personal blog back in 2010 which dared to ask the hard questions like, “Huh?” and “Whaa?” all written in a pithy, deliciously witty and uproarious manner. His blog likes to make new friends and would love to have you over for some caramels. You can follow John Sciacca on Twitter @sciaccatweets  and at his personal blog www.johnsciacca.webs.com

Check out #Avtweeps Today

Get a recap of the all the Audiovisual Chatter on Twitter via my daily newspaper The #AVTweeps Today. Subscribe today to have it delivered fresh daily.

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http://paper.li/chris_neto/1333023838

I’m Back!

I am back from my 2 week vacation in Portugal. I loved every minute of my time there and look forward to going back. I was great place to disconnect at least for a few days until i discovered Free WiFi in at the Turismo office in Sao Martinho do Porto. Nothing like a morning espresso and beautiful weather while reading your mail.

While there I worked on some blog material and articles to write about so look for them soon. The first to hit this week will be my first Ebook. I had been working on this for some time now and that should be ready later in the week. Along with the Ebook look for new articles from the Red Band Bloggers. I have 3 new  band member ready to go with their own take on AV.

It’s was nice to take some down time and recharge.

Thanks again for following the blog and I am truly honored by all the great emails, posts and feedback I have been receiving.

Sincerely,

Chris

Vacation Pic: Not a single HD Antennae to be found

 

If you’re not into technology I have found a place for you.

LARP-ers rejoice…Grab your sword and shield!

Chris

Vacation Pic: Man’s Best friend vs. the economic crisis

You know times are tough when dogs are finding creative ways to earn an income.

Chris

Great Article on workplace design and collaboration on HBR Blog Nework

Here is a great article about Workplace Design and Collaboration posted on Harvard Business Review’s HBR Blog Network by Anat Lechner . Check it out:

2012 AV Technology End-User Awards

 

I was one of the Judges for the 2012 AV Technology Magazine Technology End-User Awards.

Chris

Pictures from 7/25 New York AV Roadshow & Roundtable

Some pictures from today’s New York AV Roadshow & Roundtable.

 

My Infocomm 2012: Hey I Know You! … from the Podcast (Part 3)

Continuation of my Journey in Las Vegas to figure out how Social Media is changing things.

Last fall I had been asked if I would be interested in appearing on the AV Week show as a guest panelist by its founder Tim Albright (@tdalbright). I met Tim online and later connected with him via LinkedIn. My interaction with Tim was usually brief. Typically we met prior to the recording and bounced around some ideas and show topics via email. Most of our interaction was limited to messages, tweets and emails. Fifteen minutes prior to the show we would chat as part of a sound check and introductions.  Once the show started it was as if the guest panelist had just spent the last month touring the world together on small bus. The conversation in the podcast was natural and when you place AV people in a room the stories and opinions typically fly faster than fists at Jersey shore nite club. Prior to InfoComm, Tim had invited me to stop by the show’s Friday live broadcast.

Situated between the main entrance, exhibit halls, eateries and the 2nd floor escalators I guess you can say that AV Nation was at the “Center of it all”. As a whole the area outside of the main exhibit hall was a virtual beehive of activity. Apart from the show attendees and the RAVE Pubs team providing show coverage the Podcast area itself was a magnet for the curious. Groups of curious onlookers stopped and huddled around to watch the live broadcasts. Just In case you were wondering this was not limited to any particular demographic since both “New” and “Old school” AV people were drawn to it. The combined Buzz of the live broadcast and the activity of the RAVE team really drew the crowds in.

As I walked up to the location I saw Tim and exchanged a hand wave and smile from a distance as not to interrupt. I recognized a few others from their online activity and went over to say hi. Saying hi to one person rolled into 3 then 4 then more.  The first person I saw was George Tucker (@tuckertues) who was working the sound for the panel. George has been active in social media for a bunch of years and I had worked with George on the AV week panel previously. George’s handshake led to Spotting Matt Scott (@OmegaAudioVideo) which led to meeting Adrian Boyd (@The_AV_CAD_Guy) both of whom I had met on podcasts prior to InfoComm.  Standing next to Adrian was Steve Greenblatt (@stevegreenblatt) ,who is from NJ, but never met in person. Steve is also a frequent podcast panelist with AV Nation and a contributor to Publications.  When I turned to see the broadcast panel I meet Phil Cordell (@The_AV_Pro) who I’ve only seen on YouTube. His AV videos on YouTube made him easily recognizable.  After meeting to Phil I turn and meet Rebeca Villareale (@beckyreale). Rebecca had come over to introduce herself, again only from the online communities did I know these people. All of us came from different parts of the country except for Becky and Steve who were local to me and Matt who is from a different country all together. Our common bond here was more than just a presence on twitter. We all come from different aspects of AV. Some were from Manufacturers, Integrators, Residential, Programmers, Independents or consultants. Regardless of what we did or where we came from the conversation was great and we traded many of the same War stories .

Collectively we have all appeared on podcast where we were given a platform to speak out about what we love or hate about AV. In general I think the small sampling of AV professionals I mentioned are doing their part to promote the industry and shape its direction going forward. Don’t get me wrong here…this is nothing new to our industry. What is new are the platforms available to us to share our views and opinions. That is the secret ingredient to social media and how it works. The podcast location at InfoComm became the became the central hub for the #AVtweeps to gather. The term #AVtweeps, for those who may not know, is the twitter hash tag created by Johnny Mota (@JMOTA3) for the AV community on Twitter. The handshakes and hellos in front of the AV nation podcast continued the evolution of the InfoComm 2012 for me.  Apart from the introductions I finally sensed the show had a pulse that was not just marketing related.  AV had become social.

For the first time, in my experience, the show had a voice through the podcast. Tim and AV Nation team took the show from floor to bench tech in Topeka.  As an industry we have been doing a good job of covering the show both online and in print for many years but the live element had been missing.  The podcasts streamed live delivering not only new product information but the voices and opinions of the show attendees and exhibitors. To hear typical product hype from Market Managers is one thing, but to hear it from one a show attendee or tech manager is refreshing.  Needless to say that the podcast did an excellent job of making the show more personal, the listener is essentially sitting alongside the guest panel hearing the news as it happens. I personally could appreciate a live broadcast as someone who did not attend the show last year. This was a great Step forward for the show and I can only imagine where it can go from here.

To be continued…

Band Of Three

Who’s Next?