REDBAND: Brands that Work for My Business, May Not be a Fit for Yours By Todd Anthony Puma

Back in my 20’s, I was a Budweiser drinker. It was affordable, light, and I liked it. As I’ve gotten older and begun to appreciate having a beer for the taste, I’ve matured and been ordering more IPAs, craft beers, and imports. My tastes have changed and my product selection has changed along with it. Plenty of my friends have stayed with Bud or other American lagers. There’s nothing wrong with that, and I don’t begrudge them anything. And on certain occasions it still tastes great to me—nothing beats an ice-cold Bud on a hot summer day.

The same thing happens in business. Across more than nine years in business, the product mix at The Source has changed dramatically. I’ve gone from entry-level audio distribution systems and separate video to Autonomic’s Mirage media centers and full automation systems from Crestron and URC. I have been talking about Crestron quite a bit lately, as many of you may have noticed. That is because it works for my clientele and me. I find it integrates cleanly and performs perfectly with very few, if any, service calls. It has taken me a while to get to this point—less than a year ago, I wouldn’t have recommended Crestron for any client, and I was installing many different brands and systems. I pride myself on always growing and evolving.

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Todd Anthony Puma is the CEO & Founder of The Source Home Theater. Check out his  website at The Source Home Theater and follow him on twitter at  @ToddAnthonyPuma .

REDBAND: You Don’t Have to be Big to be Professional by Mark Coxon

Mickey Rat

You Don’t Have to be Big to be Professional by Mark Coxon

I’ve taken some heat in the past from smaller integration firms, (imagine that).  I’ve learned that the term “Trunk Slammer” is an emotional hot button for almost any integrator, commercial or residential, that works out of a home office and a warehouse located in the garage.

I’ve also gotten in trouble for questioning the quality of commercial work done by residential firms who have flooded the market over the past couple years.  The assumption is that I am against small business, or against companies evolving to expand into new and different markets.  One person even commented the “Everyone has to start somewhere @$$#ole!”

I guess I’m just misunderstood.  I’m not against any of those things.  The problem is that some integrators use being small as an excuse for not doing things right, and that is the problem.  So let me be clear in my intentions:

Integrators, you don’t have to be BIG, to be PROFESSIONAL.

As such, I wanted to layout a few common pitfalls I see smaller integrators fall into, and some bootstrap budget solutions that can take their businesses up a notch.

1) Scheduling.  I see way too many integrators still utilizing  Excel files to try an manage their technicians.  A job then pops up last-minute, the Excel file wasn’t updated, etc and now installs are missed.  I understand that not every business can afford Exchange and Outlook for every employee, and coordinating multiple Google Calendars, etc can be tedious at best.  For integrators looking for a great inexpensive scheduling tool, look toward something like Zoho Calendar.  You can set up each install crew as a “Group” and then assign them to a job on the calendar, which will trigger an email alert as well.  Since this is a web-based tool, installers can access it from their phones at any time.

2) Finishing jobs in a timely fashion.  This is a common issue any integration firm faces.  A job is scheduled to take 3 days, an issue with HDMI pops up, and guess what?  You need at least a “Day 4”.  This becomes especially hard on smaller firms with fewer installers, as they may be booked the next day on a new job.  Again, if there is not a great scheduling tool in place, typically the integrator can’t even begin to speculate on their return to site.  The Zoho Calendar tool again comes in nicely to at least get a look at the team’s upcoming schedule to give an educated guess.

Here is another piece of wisdom however every integrator should know.

Finishing on time is exponentially more important that starting on time.

People remember their experience based on how it was at the “peak”, (good or bad), and the “end”.  Leaving a job unfinished for a week will kill your referral business and your client’s attitude, and may even have them withholding your final check.

Starting a day or two late will be an annoyance to say the least.  However, if you start late, and kick in some extra hours onsite to catch up and finish on time, I guarantee that client will be more impressed with your work ethic and professionalism than they would have if you started and ended on time.

3) Answering the phone.  Larger firms usually have at least someone around for the client to talk to when things go wrong onsite.  Even if it’s not the person who can do anything to solve the issue, it sure feels nice to talk to someone as opposed to leaving a message at the beep.

I think most people try to avoid confrontation whenever possible, but there is something to be said for picking up the phone, especially when we know that the caller most likely has a problem.  The little advantage you gain by hearing the issue first on voicemail and having time to formulate a response is lost as the customer boils over awaiting your call.

Pick up the phone right away.  Listen first, repeat the issue, and clarify that you heard correctly.  Then if you need time, gracefully ask for it.

“Mr. Client.  I share your concern, and I’d like to provide a true remedy as opposed to a band-aid.  I am going to explore a couple of options and then get back to you in the next hour or two to offer a solution.  What number can I reach you at later today?”

4) Returning Calls.  Believe it or not, this is a huge problem as well, especially with smaller firms.  The success of your business relies on returning calls.  Whether it is to follow-up on a sales inquiry or get back to people on solutions to their problems, no response is bad for business.  Scheduled follow-up is also a must in planning future sales calls, or remembering to call back in the first quarter when your clients new budgets come out.  Again, a great free tool from Zoho is Zoho CRM.  It allows you to manage contacts, store quotes, schedule follow-up, etc.  It is also web-based, accessible from anywhere, and it syncs with the Zoho Calendar that you are now using to track your job schedule.  It’s also free up to 3 users.  If you have more people that need access, but can’t afford to pay, you can set up a “Sales”, “Operations”, and “Management” login and give different levels of access to certain job functions.

It doesn’t take a lot of time or money to do things right. 

It takes a little determination to develop a process and tackle a slight learning curve on some new tools.  It also takes some discipline to follow the process you have set up.  However, once processes are in place and followed, they make your company look like the real deal, and more on par with your larger competitors.  It also provides a platform for you to grow, as it takes the pressure off of you as the business owner to run every aspect of the business day-to-day, and allow you to focus on making your business bigger and better.

Mark C.


Mark has been in the IT & AV field for over 12 years. He currently works as an Account manager with  Horizon Display and is a contributor with various AV industry publications. You can follow Mark on Twitter @AVPhenom.  The expressed opinions are his own…You have been warned!

REDBAND: Re-Visiting the Basics of Business Through the Eyes of Young Integrators By Todd Anthony Puma

We all started our companies from virtually nothing, we scrambled to get clients, and we weren’t sure where the next job was coming from (and often still don’t). For me, at least, having been in the business for almost a decade, I forget what it can be like to start out from scratch and have to build the business and your reputation.
However, working with many of the Home Theater Rebuild referral-partner companies, I have been able to live vicariously through the eyes of start-up integrators. One of the companies I work with started working on his business full-time only 12 months ago. He’s a solo shop, and in the second half of 2012 he did about $35,000-$40,000 in business. He’s already done more than $100,000 in 2013. Looking at what’s he’s accomplished in so short a time has made me take a step back and recall the lessons that I have learned (and re-learned).
1. Stay Humble — It’s easy to get cocky when business is going well and you’ve been doing it for years. It’s even easier to get jaded and want to blow off smaller projects or difficult clients. Seeing someone struggling with building a business and being grateful for every dollar of sales reminds me how lucky many of us are to have a somewhat stable income.
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Todd Anthony Puma is the CEO & Founder of The Source Home Theater. Check out his  website at The Source Home Theater and follow him on twitter at  @ToddAnthonyPuma .

Don’t Forget to check out our new REDBAND feature: REDBAND RADIO. Click the icon below to listen in…




Here is the First Episode of REDBAND RADIO!

Check it out and Let us know what you think.


REDBAND: My InfoComm 2013 Disappointments By Mike Brandes


Last week, I wrote about the best things I saw at InfoComm 2013. Today, the subject are a few duds, for me at least. These products aren’t necessarily poor products, but products that either are not fully ready for market, or not quite ready for any application of mine. It’s a short list, but it represents multiple manufacturers and vendors.

1. Enterprise level wireless display streaming

There are more than a few companies, AV or otherwise, offering solutions for “enterprise level” wireless desktop display. Some of the true AV heavyweights all the way to 802.11 wireless companies are offering software and hardware designed to allow users to wirelessly display their device (desktop, laptop, tablet, smartphone etc) to projectors and flat panel displays. Obviously this represents a huge need in the AV market, specifically for me in Higher Education. Wireless display would be a huge boost for my conference rooms and boardrooms, since often these rooms don’t have any technology built into the existing tables. Unfortunately, the downside is these devices aren’t capable of handling high frame rate. Static content looks great, simple PowerPoint, SpreadSheets, word documents are exceptional. However, animation in powerpoint, youtube videos etc are all lacking at this time.

Exception: Barco Clickshare- Barco’s solution is great, it works well, handles higher frame rate than competitors; the only downside is for me it’s cost prohibited at an advertised price of $4900.00 per location.

2. Lampless Projectors

Managing technology in 100+ rooms across three campuses isn’t incredibly easy. Especially when dealing with projectors that are unmonitored, meaning they aren’t capable of reporting status or information back. I was really excited to see the evolution of lampless projection, this year, in hopes I could ditch my supply of extra lamps in favor of quality laser projectors. However, while there were more manufacturers and options this year for lampless projection, I was still incredibly underwhelmed. Great strides are being made in projectors to accommodate more ANSI lumen capabilities in a small chassis, however, the lampless projectors all seemed dim dull and lacking color profiles necessary to be useful in my applications. I’m really hoping to be able to migrate to lampless projectors one day, I’m just waiting for them to have more robust color, higher brightness and contrast and have crisper images.

What did you think?

Were there any products or ideas that stood out at this year’s InfoComm that might not be “completely ready”

Mike Brandes


Mike is an experienced audio video and information technology specialist, with 5 years experience in AV/IT, and previous experience in Pro Audio including full time touring experience. Mike is active in InfoComm, the Audiovisual Industry Association, and serves on the Technology Managers Council. Check out Mike’swebsite and Follow him on Twitter.

REDBAND: We’re in your ear!



REDBAND is the word of day! Today I’m sitting on my back deck writing this update and feeling like a boss! I have tons of updates:

- REDBAND has officially signed with Starting this week we will debut our REDBAND podcast. The first show was secretly taped in Orlando while at Infocomm 2013. Basically Mike Brandes, Mark Coxon, myself and George Tucker sneaked into the recording room and talked about what we witnessed first hand at the show. Not all of the REDBAND bloggers were there but they will be moving forward. We are still working out the schedule for future episodes, since we are all out in the field on a daily basis.

-With the podcast news comes podcast ideas. REDBAND will be looking for feedback from the show. We will have weekly features and will depend on feedback from the listeners to make it more interactive. One feature we will be doing is a TOP 5 every show. We have some off the wall  ideas to start us off  but we will be looking for listener feedback to fuel it.

-PODCAST guests? Yes would love to bring on Guests. If you want in please let me know and we will schedule it. You have something to say, want to debate topic or us,  all are welcomed.

-You may ask whats the direction of the podcast? Well it’s not your Dad’s podcast. We do not have sponsors. We do not have advertising. We run with scissors and operate live without a net. Its unfiltered,unedited, raw shop talk about what we love and do in our industry.

-This week we introduce 2 new members to REDBAND. Matt Scott from Omega Audiovisual and a Player to be named later. Matt brings his style, hair and an international views to REDBAND.  The player to be named later is an industry pro who fits right in with REDBAND’s opinionate views but will have to use an alias in order to protect the innocent. We are always looking for more. If your interested send me an email…

Look for the podcast this week!

Thanks again for following and REDBAND. I truley appreciate the all the feedback I recieved both online and while at infocomm. Keep it coming.

Thanks again and look for more news soon!







Check out my #infocomm13 Day 2 report Update

The second half of my Infocomm 2013 report has been added to the corporate TD website. 20 products that caught my eye.

Check out the link here:


REDBAND: Handling Unexpected Delays on Custom Integration Projects By Todd Anthony Puma

Handling delays in projects can be a real headache. Even if it’s a personal project, say remodeling your kitchen, any delay can be frustrating. Another week of take-out sounds great, unless you’ve been living on take-out for the past six weeks. It’s even worse when it impacts your business and your clients. We all put together detailed plans, drawings, and timelines for our clients and projects. While things do come up, we stick to these documents and commitments. But sometimes things happen that are out of our control that require us to adjust on the fly.

My company has been working on a very large renovation with a client combining three apartments into one enormous home in Manhattan. This is one of the largest non-theater projects we have ever undertaken and required a lot of time and commitment from me, my techs, installers, and project manager. All of the pre-wire went off without a hitch, and we were all set to start rough-in last week. We’d checked with the contractor a week before our scheduled date, and we were still on track. Surprising on such a large project, but the contractor is great and is on top of things.

 Then we got a call on Thursday (we were supposed to start the following Monday). The electrician had run some wiring incorrectly and not to code, so the walls had to be opened up, the electrical fixed, and the walls re-closed before we could do our rough-in…
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Todd Anthony Puma is the CEO & Founder of The Source Home Theater. Check out his  website at The Source Home Theater and follow him on twitter at  @ToddAnthonyPuma .

REDBAND: Stranger in a Strange Land…An American AV Tech in Qatar

When I told my family that I was taking a yearlong remote job in Qatar, they all thought I was heading into a war zone. While its neighbor Bahrain may have started the Arab Spring, Qatar is very much a growing and fostering country. To put a better perspective on things, you need to look at Doha as if Singapore had moved to the desert. Most of the population is a mix of Filipino, Arab, Indian, Western expats and Bangladeshi. The amount of foreign nationals are so great that the native Qatari people appear to be the minority in their own country. Having that in mind will give you a feel for how the city lives and breathes.

As an AV guy living in one of the richest countries in the world, one would expect that there is nothing but big screens and a digital playgrounds all around. At least that is what I would have thought based on my perception of Doha’s “gulf cousin” Dubai. Both are expanding their city skylines and prepping for bigger and better things.  However in Doha’s case, there is still a bit of groundwork to be done.

In terms of displays, digital signage and use of technology: Look towards the malls. In Doha there are two major malls that seem to draw the fine citizens by the droves. In both cases, if there is a large emphasis on service. The Qtel stores are all lined with commercial grade Samsun Samsung and NEC Displays in 3×3 video walls… of course they should be. Qtel is the government run phone company. The only other service provider is Vodafone, whose coverage makes Sprint seem far and wide. But it is the Qatari government is spending all the money to push for 4G coverage and updated technology in the city.  Along with the 4G implementation, the push for digital displays and modern AV are also coming from the government. In fact one of the best examples of their push into the digital age, and a site to see,  is the Aspire Tower. The entire tower is a hotel that is lined with large-scale LED panels, turning the tower itself into a 360 degree electronic sign. The topper is that during Ramadan, the tower transforms into a digital torch, with an active flame coming from the top of the tower. The entire area is in a state of preparation for the future, but it is tempered with a mindset from the 90′s. It’s an Ironic mix of high-tech coupled with Zack Morris Cell phones.  Still you can feel the buzz in the air of whats to come. And for all the better reason in that they are hosting the 2022 FIFA World Cup. Already I have seen the beginnings of the infrastructure updates and the birth new stadiums to support this landmark event. This will be the first time a country in the Middle East will host the World Cup.

There are a number of things that this AV tech From Jersey has to get used to. The movie theaters do not have Fandango or online reservations. But when you get your tickets you do reserve you seats in the theater. Belive it or not  there are things like IMAX and 3D movies out here, however because of Sharia law most movies are heavily edited for content. In a way I’d be amazed if any Tarentino films will ever make a profit out here after being edited. Technology aside there are a few thing that I miss  from home. Simple pleasures such as the local newsstand, a real 24 hour diner, local theater shows and cookouts with neighbors. It’s the little things, like bacon cheeseburgers, that seem to matter most when you’re a stranger in a strange land.

Until next time,





Congrats to REDBAND’s own Todd Anthony Puma named to Dealerscope’s 40 under 40 list!


Congrats Todd on being named to the 40 under 40 list!

Check out Dealerscope’s June 2013 Edition on PAGE 48 to see Todd’s Profile by clicking the image above or the link Below:


Congrats Again on this wonderful achievement!