REDBAND: Color Temperature For Dummies by John Sciacca

Color Temperature for Dummies by John Sciacca

Many of you are likely ISF and/or THX certified video calibrators and thus have a terrific understanding of color temperature. And even if you haven’t been through the certification, you’re probably at least familiar with the term 6500 Kelvin – or, more accurately in cal-speak, D-65 or, even more precisely, points x=0.3127, y=0.3290 on the CIE Chromaticity Diagram. And if you are associated with this industry and don’t have any idea what I’m talking about, then please immediately go and tell your supervisor that you need to spend several minutes reading this and that you will return a much more educated and informed employee, ready to go forth with a better understanding of video technology!

The truth is, for many of your clients, the idea that color has a temperature is confusing and irrelevant. Red is red, blue is blue, what does temperature have to do with anything? Or why is a higher temp – say 9500 Kelvin – considered “cool” (more blue) while a lower temp – say 5400 Kelvin – is “warm” (more red)?

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JSRedband1

John Sciacca started a personal blog back in 2010 which dared to ask the hard questions like, “Huh?” and “Whaa?” all written in a pithy, deliciously witty and uproarious manner. His blog likes to make new friends and would love to have you over for some caramels. You can follow John Sciacca on Twitter @sciaccatweets  and at his personal blog www.johnsciacca.webs.com

REDBAND: My Unexpected Crestron Experience By Todd Anthony Puma

My Unexpected Crestron Experience By Todd Anthony Puma

Many people in the industry know them as the behemoth booth at CEDIA and InfoComm, and some follow the misconception of them being impersonal and expensive. The more I indulge in Crestron, the more enlightened I am becoming to the level of personal attention they display towards the integration industry.

Recently, I brought my office manager as well as my project manager with me up to Crestron’s Rockleigh headquarters for a full tour of not just the company’s Experience Center, but also its manufacturing facilities. It was amazing to see good ol’ manufacturing and assembly being done in the USA. Throughout several different buildings, I witnessed a facility for printing motherboards, for assembling final products, and a full R&D center with an RF chamber, and industrial 3D printers for prototyping. In an age when everything is being moved off-shore, it’s great to see a company keeping things local…

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ToddRedband

 

Todd Anthony Puma is the CEO & Founder of The Source Home Theater. Check out his  website at The Source Home Theater and follow him on twitter at  @ToddAnthonyPuma .

 

REDBAND: PRIMA Cinema: I’ve beheld the future! by John Sciacca

PRIMA Cinema: I’ve beheld the future! by John Sciacca

My colleague, Andrew Robinson, has espoused the need for movie studios to change their paradigm and embrace the idea of day-and-date release and viewing outside the cinema. Essentially, give us the ability to view Iron Man 3 wherever we want; be that a multiplex, a boutique movie house, our living rooms, our laptops or wherever.

It seems like a fanciful idea at this point because, well, it’s just never been done that way. Partly because it has never really been possible to do deliver theatrical content any other way. With films traditionally delivered on giant reels, 99.9999% of people wouldn’t have the capability of viewing them. Now, however, with films largely being distributed digitally, it is just data – granted, a whopping large file size – that can be streamed/downloaded to just about anywhere with a high-speed connection.

Sure there have been random experiments by independent film studios where some movies have been released on-demand before the theatrical release, but these are usually small films that wouldn’t have seen a broad audience anyhow. For major Hollywood pictures, the model has always been the same: theater – wait some period of time – home. (This is a large reason why I have still yet to see any of the films nominated for Best Picture this year.)….


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JSRedband1

 

John Sciacca started a personal blog back in 2010 which dared to ask the hard questions like, “Huh?” and “Whaa?” all written in a pithy, deliciously witty and uproarious manner. His blog likes to make new friends and would love to have you over for some caramels. You can follow John Sciacca on Twitter @sciaccatweets  and at his personal blog www.johnsciacca.webs.com