Check out this Video from NSCA – Chucks Blog: Expectations of New Generation Employees

Chucks Blog: Expectations of New Generation Employees

 What are your thoughts? Agree? Disagree?


 Check out this and other NSCA AV Industry videos on YouTube by clicking Here or visit their website at


Updated Audiovisual Training Links Page Audiovisual Training Links

I updated or added the following links on the Career Training Links Page:

  • Crown
  • Heil Sound
  • Sachtler
  • Gitzo

Please note the new address.  The Link above is the correct address.

Thanks Again,


RED BAND: Embracing Apple Mind Think By John Sciacca

Embracing Apple Mind Think By John Sciacca

“Think different.” – Apple

Whether you’re a Mac or a PC (and, for the record, I’m a PC), you’ve got to hand it to Apple. They went from a company on the brink of total irrelevancy to a market dominating innovator on multiple fronts whose stock closed Friday with a market cap crossing the $600 billion mark. Apple is beloved by consumers, stands at the paragon of product hype and desirability, and can move the market and hold pricing in a retail environment that is increasingly cutthroat.

What can we learn from them?

At the 2011 CEDIA EXPO I sat next to Russound’s CEO, Charlie Porritt, at dinner one evening and he shared one of the more profound quotes I heard at the show. Charlie said that while Russound was meeting with Apple to implement AirPlay into a new media streamer, one of the Apple executives held up a key component and said, “This part costs $15 (at manufacture) right now. What would you do if it was $1? How would that change what you made? How would that change what you do?”

It’s a simple idea, but it’s also quite profound and illustrates the forward, look-ahead of Apple mind-think. Don’t get hung up on what IS right now; think about what it could be, what it should be, what it will be and then change, prepare and work towards getting it there.

Where Apple is big enough to push pricing downward, our businesses are subject to the pricing whims of outside factors. And we face the exact opposite issue; things we sell are continually dropping in price and in margin. Think about what you are selling today for $1000; what would you do if it was $100? How would that change what you do? While we can’t move pricing, we have to anticipate the changes and adapt to them. Prepare and plan and then act accordingly.

To continue reading click Here.

John Sciacca started a personal blog back in 2010 which dared to ask the hard questions like, “Huh?” and “Whaa?” all written in a pithy, deliciously witty and uproarious manner. His blog likes to make new friends and would love to have you over for some caramels. You can follow John Sciacca on Twitter @sciaccatweets  and at his personal blog

Check out #Avtweeps Today

Get a recap of the all the Audiovisual Chatter on Twitter via my daily newspaper The #AVTweeps Today. Subscribe today to have it delivered fresh daily.

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I’m Back!

I am back from my 2 week vacation in Portugal. I loved every minute of my time there and look forward to going back. I was great place to disconnect at least for a few days until i discovered Free WiFi in at the Turismo office in Sao Martinho do Porto. Nothing like a morning espresso and beautiful weather while reading your mail.

While there I worked on some blog material and articles to write about so look for them soon. The first to hit this week will be my first Ebook. I had been working on this for some time now and that should be ready later in the week. Along with the Ebook look for new articles from the Red Band Bloggers. I have 3 new  band member ready to go with their own take on AV.

It’s was nice to take some down time and recharge.

Thanks again for following the blog and I am truly honored by all the great emails, posts and feedback I have been receiving.



Vacation Pic: Not a single HD Antennae to be found


If you’re not into technology I have found a place for you.

LARP-ers rejoice…Grab your sword and shield!


Vacation Pic: Man’s Best friend vs. the economic crisis

You know times are tough when dogs are finding creative ways to earn an income.


Great Article on workplace design and collaboration on HBR Blog Nework

Here is a great article about Workplace Design and Collaboration posted on Harvard Business Review’s HBR Blog Network by Anat Lechner . Check it out:

2012 AV Technology End-User Awards


I was one of the Judges for the 2012 AV Technology Magazine Technology End-User Awards.


Pictures from 7/25 New York AV Roadshow & Roundtable

Some pictures from today’s New York AV Roadshow & Roundtable.